About Us
New New Concept Centre for Development Communication (NCCDC) is a Section 8; not-for-profit organisation committed to enabling measurable social and behaviour change (SBC) through community-based programme implementation across India.
We partner with development agencies to design and implement programmes that address critical social priorities such as health, water and sanitation, education, nutrition, gender equity, environment, and community resilience.
Our Evolution: From Communication to Implementation
While NCCDC has strong roots in development communication, today we function as a full-spectrum SBC programme implementation partner.
Our work integrates:
- Grassroots programme delivery and community mobilisation
- Capacity building of frontline workers, on-ground field teams, and institutions
- Behaviour change communication
- Participatory research, monitoring, and evaluation
- ICT-enabled solutions for scale, efficiency, and accountability
This integrated approach allows us to deliver end-to-end, community-focused programmes, where a significant share of resources directly benefits communities.
A Trusted CSR Implementation Partner
NCCDC works as a credible implementation partner for various initiatives. We bring together field implementation, communications, research, and digital innovation under one roof, enabling partners to invest with confidence in high-impact, community-centred initiatives.
Organisational Background
NCCDC is an independent not-for-profit organisation that draws on the professional legacy of New Concept Information Systems Pvt. Ltd., while maintaining a clear arm’s-length relationship between the not-for-profit and for-profit entities in governance, operations, and financial management.
This structure enables us to combine professional rigour with social purpose, ensuring integrity, transparency, and accountability in all our work.
Meet the Team
VIDYA RAGHAVAN
Chief Executive Officer
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A seasoned communication professional with 30+ years of experience in national and international assignments, Vidya has led large-scale Social and Behaviour Change initiatives on health, nutrition, WASH, child protection, immunisation, adolescent empowerment and several other emerging sectors.
SUDHA NAIR
Director, Capacity Building
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Sudha has worked across several states in India leading SBCC strategy development, capacity building, and qualitative research and knowledge management projects. She has over 20 years of work experience, her practical exposure in the field coupled with theoretical understanding of communications, communication research and knowledge management gives an edge in developing and executing various programmes.
SURKHRAJ VIMAL KAUR
Director, ICT
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With over 18 years of work experience, and a sharp eye for design and digital delivery, Surkhraj leads e-learning content development, social media campaigns, mobile app projects, and digital knowledge hubs.
S. RAGHAVAN
Advisor, Research & Knowledge Management
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Raghavan brings over three decades of experience in research, policy writing, data systems, digital tools and M&E, with a strong focus on behaviour change communication. His work bridges evidence and practice, enabling impactful strategies across diverse development sectors.
Uma Seth
Advisor, Finance
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Uma brings over 30 years of accounting and financial control experience in New Concept and in commercial enterprises before that. Her acumen backed by this experience has provided the stewardship in NCCDC’s efforts in adherence to quality standards and compliance with statutory and partner requirements.
Geetha Ravishankar
Advisor, Strategic Communications
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Geetha has over 30 years experience and has a thorough understanding of the social development sector, which she brings to bear as one of the key contributors to the development of NCCDC’s Strategic Communications.
Sanjay Sharma
Senior Expert, Capacity Building & Communication
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A skilled trainer, communicator, and seasoned module writer, Sanjay brings 20+ years of experience designing and delivering impactful capacity-building and SBCC programmes across sectors and states.
Senior & Associate Consultants
We are supported by a strong pool of consultants and trainers with domain expertise in SBCC, public health, training design, documentation, and digital learning.
Dr. Amar Nidhi
Health Communication & Training
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A passionate health communicator, Dr. Nidhi brings 25+ years of experience designing e-modules, training content, and SBCC tools on TB, malaria, nutrition, gender, and adolescent health across diverse programmes.
Taru Bahl
Writer & Communication Strategist
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A versatile media professional, writer and editor, Taru brings 25+ years of experience crafting compelling communication products, documenting public health response in national and international settings, and shaping advocacy narratives for UN agencies, government, and civil society.
Nirupa Rangaiah
Knowledge Management & Communication Strategist
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A dynamic knowledge management and communications professional, Nirupa has 20+ years of experience in documentation, content development, and strategic communications. She has supported programmes across domain areas, translating field insights into clear, engaging knowledge products and visual stories.
Prabha Sharma
Facilitator, Capacity Building