Sudha holds a postgraduate diploma in communications from Xavier’s Institute of Communication (Mumbai) and has wide experience of 15 years in the development sector in Andhra Pradesh, as well as most of the northern states, Odisha and now Assam.  One of our Lead Trainers in SBCC, she has planned, organised and conducted series of training programmes in our partnership with UNICEF. Armed with additional experience and learning from the UNICEF – Ohio-Hyderabad University C4D Course, Hyderabad, her zeal and enthusiasm for training is contagious. She has been instrumental in leading projects on a wide range of subjects that include fortified wheat, iodised salt, child labour, child rights, and gender issues, among others.  Sudha has successfully built lasting relations with many clients and wide contacts with funders and implementing agencies, resulting in positive growth of our endeavours. She has substantial experience in print and audio-visual documentation, development of BCC/IEC strategies and conceptualisation of advocacy material, as well as process and policy documentation.

Vimala has over 40 years of work experience in social development and has worked extensively with Government and Bi-lateral and Multi-lateral Donor agencies as well as in academic institutions and Indian and international NGOs. One of the founding directors of New Concept Information Systems, Vimala has led the company’s projects on primary and secondary research, monitoring and evaluation, capacity building and social mobilisation across a hundred districts or more in a dozen states in the country. She has cross-sector experience that has contributed to her work thorough knowledge of policies and programmes in education, public health, women's empowerment, poverty and governance. She is a highly qualified trainer and has led and facilitated many workshops and participatory sessions for various stakeholders including government officials, project personnel, community leaders, women and youth.

A social work postgraduate from Madras University, she was working as Consultant to Danish International Development Agency, (DANIDA) on Training, Education and Community Mobilisation before she took up the task of building New Concept.